Competitor Social Research

What it is

This skill researches competitors' social media across platforms like TikTok, Instagram, YouTube, and LinkedIn using their public profiles and posts. It compares audience size, posting rhythm, formats, hooks, and standout posts, then points out topics and formats nobody is covering well. You get a competitor brief with an executive summary, a comparison table, opportunities, and recommended content tests.

What it does

• Collects profile snapshots and recent posts for each competitor across platforms
• Benchmarks posting frequency, formats, topics, and engagement
• Finds each competitor's standout posts measured against their own normal results
• Breaks down content pillars, hook styles, calls to action, and use of founder personality
• Identifies content gaps and suggests specific content tests to try

Use it when

• You're planning a social strategy and want to learn from competitors first
• You need to know what content is working in your niche right now
• You want a written competitor brief to share with your marketing team