What it is
This skill helps you implement and audit analytics tracking across your website or product. It guides you through setting up Google Analytics 4, Google Tag Manager, event tracking, UTM parameters, and conversion measurement. You'll learn how to track user behavior, validate your setup, and ensure you're collecting the right data to inform marketing and product decisions.
What it does
- Creates tracking plans that define what events and user actions to measure
- Sets up Google Analytics 4, Google Tag Manager, and other analytics tools
- Designs naming conventions and property structures for consistent data collection
- Validates tracking implementation and debugs issues with events not firing correctly
- Establishes UTM parameter strategies for tracking campaign performance
Use it when
- You're launching a new site or product and need to measure user behavior
- You need to track conversions, signups, or key marketing goals
- Your analytics isn't working correctly or events aren't firing
- You want to measure campaign performance with UTM parameters
Add this skill to your AI
Copy the source URL and ask your AI to add it. Most coding agents — Claude Code, Cursor, Codex, Gemini CLI, OpenCode, Windsurf — will fetch and install it for you.
Try this prompt:
Add this skill to my project: https://github.com/coreyhaines31/marketingskills/tree/main/skills/analytics-tracking