LinkedIn Content Strategy

What it is

This skill helps you create and run a LinkedIn content strategy for B2B brands and executives. It covers what to post, how often to post, how to engage with your audience, and how to measure success. Drawing from dozens of Exit Five podcast guests, it gives you frameworks for growing your follower base, building credibility, and turning LinkedIn into a real business channel.

What it does

• Guides you through building a posting schedule and content calendar for LinkedIn
• Recommends content formats and topics that drive engagement and business results
• Provides engagement tactics like comment strategies and amplification loops
• Explains how to measure LinkedIn performance and avoid common mistakes
• Gives you frameworks like 'give, give, give, ask' and content funnel tiers

Use it when

• You're a founder or marketer building your LinkedIn presence from scratch
• You need a repeatable system for posting on LinkedIn without winging it every time
• You want to turn LinkedIn into a real channel for leads, hiring, or partnerships
• You're not sure what content mix works or how often to post