Pricing Strategy

What it is

This skill helps founders and product leaders figure out what to charge for their SaaS product and how to structure pricing tiers. It walks you through value-based pricing research, choosing the right pricing metric (per seat, per usage, flat fee), building Good-Better-Best tiers, and knowing when to raise prices. Whether you're launching your first pricing page or rethinking an existing model, this skill gives you frameworks and checklists to make confident pricing decisions.

What it does

• Guides you through pricing research methods like Van Westendorp to find what customers will pay
• Helps choose the right value metric (per user, per usage, flat fee) that scales with customer value
• Designs Good-Better-Best tier structures with clear feature differentiation and price points
• Advises on when and how to raise prices based on market signals and business performance
• Provides pricing page best practices and conversion psychology tactics

Use it when

• You're launching a new SaaS product and need to set initial pricing
• Your conversion rate or ARPU suggests your pricing might be wrong
• You're considering a price increase but unsure how to execute it
• You need to restructure your pricing tiers or change your packaging