Competitor Analysis

What it is

This skill helps you understand who you're competing against and how to win. It researches 5 direct competitors, maps out what they do well and where they fall short, and identifies opportunities for your product to differentiate. Perfect for founders, PMs, and marketers preparing to enter a market or refine their positioning.

What it does

• Identifies 5 direct competitors in your market through web research
• Analyzes each competitor's strengths, weaknesses, pricing, and positioning
• Maps market gaps and unmet customer needs across the competitive landscape
• Surfaces differentiation opportunities based on what competitors aren't doing well
• Provides positioning recommendations and highlights competitive threats to monitor

Use it when

• You're launching a product and need to understand the competitive landscape
• You're preparing a pitch deck or investor brief and need competitive intelligence
• You're refining your positioning and want to know where competitors are weak
• You need to brief your team on who you're up against and how to win