Product Management · By Dean Peters (PM)

Discovery Interview Prep

Plan customer interviews that uncover real problems instead of confirming your assumptions.

What it is

This skill walks you through designing effective customer discovery interviews step-by-step. It helps you define your research goal (like understanding why customers churn or validating a product idea), pick the right people to talk to, and build a question framework that avoids common biases. You'll get a complete interview plan ready to use with real customers.

What it does

  • Asks adaptive questions about your research goals, target customers, and constraints
  • Recommends the right interview methodology based on your product stage and what you need to learn
  • Generates a tailored question framework with bias warnings and success criteria
  • Helps you avoid leading questions and confirmation bias during customer interviews
  • Outputs a ready-to-use interview guide for qualitative customer research

Use it when

  • You're validating a new product idea and need to confirm the problem is real
  • You're investigating why customers are churning or not activating on key features
  • You need to prepare for customer development interviews but aren't sure where to start
  • You want to understand what jobs customers are trying to get done before building features

Add this skill to your AI

Copy the source URL and ask your AI to add it. Most coding agents — Claude Code, Cursor, Codex, Gemini CLI, OpenCode, Windsurf — will fetch and install it for you.

Try this prompt:

Add this skill to my project: https://github.com/deanpeters/Product-Manager-Skills/tree/main/skills/discovery-interview-prep
Made byDean Peters (PM)
CategoryProduct Management