Launch Strategy

What it is

This skill helps you plan and execute product launches at every stage—from early alpha testing to full public release. It guides you through building buzz across email, social media, partnerships, and platforms like Product Hunt. Whether you're launching your first product or announcing a new feature, you'll get a structured plan that turns launches into growth opportunities.

What it does

• Creates phased launch plans from internal testing through full public release
• Structures marketing across owned (email, blog), rented (social media), and borrowed (partnerships) channels
• Provides Product Hunt launch strategies including pre-launch prep and day-of tactics
• Suggests launch touchpoints like customer emails, in-app announcements, and social posts
• Recommends ways to build waitlists, early access programs, and invite-only momentum

Use it when

• You're preparing to launch a new product or feature publicly
• You need a go-to-market plan or launch checklist
• You're planning a Product Hunt launch or beta release
• You want to announce a product update and maximize visibility