Content Strategy Planner

What it is

This skill helps you figure out what content to create for your blog, marketing site, or thought leadership. It guides you through picking topics based on customer questions, search trends, and business goals. You'll get a content roadmap that matches what people are searching for or sharing, so your content actually drives results instead of sitting unread.

What it does

• Identifies content pillars and topic clusters aligned with your business and audience
• Maps content ideas to buyer journey stages (awareness, consideration, decision, implementation)
• Analyzes keyword data and customer research to find high-impact topics
• Recommends specific content types (hub/spoke guides, templates, case studies, thought leadership)
• Prioritizes searchable vs shareable content based on your goals

Use it when

• You're staring at a blank editorial calendar with no idea what to write next
• You need a content roadmap that drives traffic, not just publishes posts
• You want to turn customer questions and sales objections into blog topics
• You're planning a quarter of content and need strategic direction, not just ideas