Growth Strategy

What it is

This skill helps founders, marketers, and product teams build systematic growth strategies. It guides you through choosing the right metrics, optimizing your customer funnel, designing growth loops, and running experiments. Whether you're launching a new product or scaling an existing one, it provides frameworks for understanding what drives sustainable growth and where to focus your efforts.

What it does

• Defines your North Star metric and maps your customer funnel from acquisition to referral
• Identifies which growth loop fits your business (viral, content, paid, or sales-driven)
• Analyzes retention patterns to spot product-market fit issues or activation problems
• Prioritizes growth experiments using impact, confidence, and ease scoring
• Designs referral programs and selects the right acquisition channels for your stage

Use it when

• You're a founder trying to figure out which growth levers actually matter for your product
• You need to diagnose why users sign up but don't stick around or convert
• You're choosing between growth channels and want a framework for testing them systematically
• You're building a referral program or growth loop and need proven structures to follow