Pricing Strategy vs Discovery Interview Prep

Pricing Strategy

By Corey Haines (Marketing)

Design pricing tiers and packaging that capture value and drive SaaS growth.

Discovery Interview Prep

By Dean Peters (PM)

Plan customer interviews that uncover real problems instead of confirming your assumptions.

Pricing Strategy

• Guides you through pricing research methods like Van Westendorp to find what customers will pay
• Helps choose the right value metric (per user, per usage, flat fee) that scales with customer value
• Designs Good-Better-Best tier structures with clear feature differentiation and price points
• Advises on when and how to raise prices based on market signals and business performance
• Provides pricing page best practices and conversion psychology tactics

Discovery Interview Prep

• Asks adaptive questions about your research goals, target customers, and constraints
• Recommends the right interview methodology based on your product stage and what you need to learn
• Generates a tailored question framework with bias warnings and success criteria
• Helps you avoid leading questions and confirmation bias during customer interviews
• Outputs a ready-to-use interview guide for qualitative customer research

Reach for Pricing Strategy when…

• You're launching a new SaaS product and need to set initial pricing
• Your conversion rate or ARPU suggests your pricing might be wrong
• You're considering a price increase but unsure how to execute it
• You need to restructure your pricing tiers or change your packaging

Reach for Discovery Interview Prep when…

• You're validating a new product idea and need to confirm the problem is real
• You're investigating why customers are churning or not activating on key features
• You need to prepare for customer development interviews but aren't sure where to start
• You want to understand what jobs customers are trying to get done before building features