Churn Prevention & Retention vs Email Best Practices

Churn Prevention & Retention

By Corey Haines (Marketing)

Design cancel flows, save offers, and payment recovery to keep more subscribers.

Email Best Practices

By Resend

Build reliable, compliant email features that reach inboxes, not spam folders.

Churn Prevention & Retention

• Designs complete cancellation flows with exit surveys and targeted save offers
• Maps different cancel reasons to the right retention offers (discounts, pauses, feature unlocks)
• Sets up failed payment recovery sequences to reduce involuntary churn
• Provides templates for exit surveys that identify why customers are leaving
• Creates offer strategies based on your pricing, plans, and customer segments

Email Best Practices

• Guides you through setting up email authentication (SPF/DKIM/DMARC) to prevent emails from going to spam
• Explains how to build compliant email capture forms with proper consent and double opt-in
• Provides a catalog of common transactional emails (password resets, confirmations, receipts) your app might need
• Helps you understand legal requirements for marketing emails (GDPR, CAN-SPAM, CASL)
• Shows you how to handle bounces, complaints, and maintain clean email lists

Reach for Churn Prevention & Retention when…

• You're losing too many subscribers and need to understand why
• You want to build a cancellation flow that actually saves customers
• Your payment failures are causing churn you could prevent
• You need to decide what retention offers to show and when

Reach for Email Best Practices when…

• You're adding email features to your product and need to understand what emails to build
• Your emails are landing in spam and you need to fix deliverability
• You're launching a newsletter or marketing emails and need to stay compliant
• You need to set up password resets, email verification, or other user notifications