Churn Prevention & Retention

What it is

This skill helps you reduce subscriber churn by building smart cancellation flows that save customers before they leave. It guides you through exit surveys, targeted retention offers (discounts, pauses, downgrades), and failed payment recovery strategies. Perfect for SaaS founders and growth teams who want to understand why customers cancel and what offers actually work to keep them.

What it does

• Designs complete cancellation flows with exit surveys and targeted save offers
• Maps different cancel reasons to the right retention offers (discounts, pauses, feature unlocks)
• Sets up failed payment recovery sequences to reduce involuntary churn
• Provides templates for exit surveys that identify why customers are leaving
• Creates offer strategies based on your pricing, plans, and customer segments

Use it when

• You're losing too many subscribers and need to understand why
• You want to build a cancellation flow that actually saves customers
• Your payment failures are causing churn you could prevent
• You need to decide what retention offers to show and when