Email Best Practices

What it is

This skill helps you set up and manage email features in your product — from password resets and user confirmations to newsletters and promotions. It covers authentication setup (SPF/DKIM/DMARC), legal compliance (GDPR, CAN-SPAM), email capture best practices, and how to handle bounces and delivery tracking. Whether you're launching your first transactional emails or fixing spam issues, this skill guides you through the technical and legal essentials.

What it does

• Guides you through setting up email authentication (SPF/DKIM/DMARC) to prevent emails from going to spam
• Explains how to build compliant email capture forms with proper consent and double opt-in
• Provides a catalog of common transactional emails (password resets, confirmations, receipts) your app might need
• Helps you understand legal requirements for marketing emails (GDPR, CAN-SPAM, CASL)
• Shows you how to handle bounces, complaints, and maintain clean email lists

Use it when

• You're adding email features to your product and need to understand what emails to build
• Your emails are landing in spam and you need to fix deliverability
• You're launching a newsletter or marketing emails and need to stay compliant
• You need to set up password resets, email verification, or other user notifications