Analytics Tracking Setup vs Content Strategy Planner

Analytics Tracking Setup

By Corey Haines (Marketing)

Set up tracking to measure what's working in your marketing and product.

Content Strategy Planner

By Corey Haines (Marketing)

Plan what to write about, when, and for whom to drive traffic and build authority.

Analytics Tracking Setup

• Creates tracking plans that define what events and user actions to measure
• Sets up Google Analytics 4, Google Tag Manager, and other analytics tools
• Designs naming conventions and property structures for consistent data collection
• Validates tracking implementation and debugs issues with events not firing correctly
• Establishes UTM parameter strategies for tracking campaign performance

Content Strategy Planner

• Identifies content pillars and topic clusters aligned with your business and audience
• Maps content ideas to buyer journey stages (awareness, consideration, decision, implementation)
• Analyzes keyword data and customer research to find high-impact topics
• Recommends specific content types (hub/spoke guides, templates, case studies, thought leadership)
• Prioritizes searchable vs shareable content based on your goals

Reach for Analytics Tracking Setup when…

• You're launching a new site or product and need to measure user behavior
• You need to track conversions, signups, or key marketing goals
• Your analytics isn't working correctly or events aren't firing
• You want to measure campaign performance with UTM parameters

Reach for Content Strategy Planner when…

• You're staring at a blank editorial calendar with no idea what to write next
• You need a content roadmap that drives traffic, not just publishes posts
• You want to turn customer questions and sales objections into blog topics
• You're planning a quarter of content and need strategic direction, not just ideas