How-to · Marketing & Growth · By ScrapeCreators

How to use Competitor Social Research in your AI agent

Install and use the Competitor Social Research skill in Claude Code, Cursor, Codex, Gemini CLI, OpenCode, and Windsurf — with sample prompts.

What you'll get

This skill researches competitors' social media across platforms like TikTok, Instagram, YouTube, and LinkedIn using their public profiles and posts. It compares audience size, posting rhythm, formats, hooks, and standout posts, then points out topics and formats nobody is covering well. You get a competitor brief with an executive summary, a comparison table, opportunities, and recommended content tests.

Step 1 — Get the skill source URL

The Competitor Social Research skill lives at:

Step 2 — Add it to your AI agent

Copy one of these prompts and paste it into your AI tool. The agent will fetch and install the skill for you.

Claude Code

Add the agent skill from https://github.com/ScrapeCreators/social-media-research-skills/tree/main/skills/competitor-social-research to my project.

Cursor

Install this agent skill: https://github.com/ScrapeCreators/social-media-research-skills/tree/main/skills/competitor-social-research

Codex

Add this skill to .codex/skills/: https://github.com/ScrapeCreators/social-media-research-skills/tree/main/skills/competitor-social-research

Gemini CLI

Add the skill at https://github.com/ScrapeCreators/social-media-research-skills/tree/main/skills/competitor-social-research to my .gemini/skills/ directory.

OpenCode

Install this agent skill from https://github.com/ScrapeCreators/social-media-research-skills/tree/main/skills/competitor-social-research

Windsurf

Add this skill: https://github.com/ScrapeCreators/social-media-research-skills/tree/main/skills/competitor-social-research

Step 3 — Try these prompts

Once the skill is installed, ask your AI things like:

  • Planning a social strategy and want to learn from competitors first
  • Know what content is working in your niche right now
  • You want a written competitor brief to share with your marketing team

What this skill does

  • Collects profile snapshots and recent posts for each competitor across platforms
  • Benchmarks posting frequency, formats, topics, and engagement
  • Finds each competitor's standout posts measured against their own normal results
  • Breaks down content pillars, hook styles, calls to action, and use of founder personality
  • Identifies content gaps and suggests specific content tests to try
Made byScrapeCreators
CategoryMarketing & Growth