What you'll get
This skill researches competitors' social media across platforms like TikTok, Instagram, YouTube, and LinkedIn using their public profiles and posts. It compares audience size, posting rhythm, formats, hooks, and standout posts, then points out topics and formats nobody is covering well. You get a competitor brief with an executive summary, a comparison table, opportunities, and recommended content tests.
Step 1 — Get the skill source URL
The Competitor Social Research skill lives at:
Step 2 — Add it to your AI agent
Copy one of these prompts and paste it into your AI tool. The agent will fetch and install the skill for you.
Claude Code
Add the agent skill from https://github.com/ScrapeCreators/social-media-research-skills/tree/main/skills/competitor-social-research to my project.
Cursor
Install this agent skill: https://github.com/ScrapeCreators/social-media-research-skills/tree/main/skills/competitor-social-research
Codex
Add this skill to .codex/skills/: https://github.com/ScrapeCreators/social-media-research-skills/tree/main/skills/competitor-social-research
Gemini CLI
Add the skill at https://github.com/ScrapeCreators/social-media-research-skills/tree/main/skills/competitor-social-research to my .gemini/skills/ directory.
OpenCode
Install this agent skill from https://github.com/ScrapeCreators/social-media-research-skills/tree/main/skills/competitor-social-research
Windsurf
Add this skill: https://github.com/ScrapeCreators/social-media-research-skills/tree/main/skills/competitor-social-research
Step 3 — Try these prompts
Once the skill is installed, ask your AI things like:
- Planning a social strategy and want to learn from competitors first
- Know what content is working in your niche right now
- You want a written competitor brief to share with your marketing team
What this skill does
- Collects profile snapshots and recent posts for each competitor across platforms
- Benchmarks posting frequency, formats, topics, and engagement
- Finds each competitor's standout posts measured against their own normal results
- Breaks down content pillars, hook styles, calls to action, and use of founder personality
- Identifies content gaps and suggests specific content tests to try