How-to · Product Management · By Product Management Skills by Pawel Huryn

How to use Competitor Analysis in your AI agent

Install and use the Competitor Analysis skill in Claude Code, Cursor, Codex, Gemini CLI, OpenCode, and Windsurf — with sample prompts.

What you'll get

This skill helps you understand who you're competing against and how to win. It researches 5 direct competitors, maps out what they do well and where they fall short, and identifies opportunities for your product to differentiate. Perfect for founders, PMs, and marketers preparing to enter a market or refine their positioning.

Step 1 — Get the skill source URL

The Competitor Analysis skill lives at:

Open ↗

Step 2 — Add it to your AI agent

Copy one of these prompts and paste it into your AI tool. The agent will fetch and install the skill for you.

Claude Code

Add the agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/competitor-analysis to my project.

Cursor

Install this agent skill: https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/competitor-analysis

Codex

Add this skill to .codex/skills/: https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/competitor-analysis

Gemini CLI

Add the skill at https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/competitor-analysis to my .gemini/skills/ directory.

OpenCode

Install this agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/competitor-analysis

Windsurf

Add this skill: https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/competitor-analysis

Step 3 — Try these prompts

Once the skill is installed, ask your AI things like:

  • Launching a product and need to understand the competitive landscape
  • Preparing a pitch deck or investor brief and need competitive intelligence
  • Refining your positioning and want to know where competitors are weak
  • Brief your team on who you're up against and how to win

What this skill does

  • Identifies 5 direct competitors in your market through web research
  • Analyzes each competitor's strengths, weaknesses, pricing, and positioning
  • Maps market gaps and unmet customer needs across the competitive landscape
  • Surfaces differentiation opportunities based on what competitors aren't doing well
  • Provides positioning recommendations and highlights competitive threats to monitor
SkillCompetitor Analysis
Made byProduct Management Skills by Pawel Huryn
CategoryProduct Management
SourceView original ↗