How to use Launch Strategy in your AI agent

What you'll get

This skill helps you plan and execute product launches at every stage—from early alpha testing to full public release. It guides you through building buzz across email, social media, partnerships, and platforms like Product Hunt. Whether you're launching your first product or announcing a new feature, you'll get a structured plan that turns launches into growth opportunities.

Step 1 — Get the skill source URL

The Launch Strategy skill lives at:

Step 2 — Add it to your AI agent

Copy one of these prompts and paste it into your AI tool. The agent will fetch and install the skill for you.

Add the agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/launch-strategy to my project.

Install this agent skill: https://github.com/coreyhaines31/marketingskills/tree/main/skills/launch-strategy

Add this skill to .codex/skills/: https://github.com/coreyhaines31/marketingskills/tree/main/skills/launch-strategy

Add the skill at https://github.com/coreyhaines31/marketingskills/tree/main/skills/launch-strategy to my .gemini/skills/ directory.

Install this agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/launch-strategy

Add this skill: https://github.com/coreyhaines31/marketingskills/tree/main/skills/launch-strategy

Step 3 — Try these prompts

Once the skill is installed, ask your AI things like:

• Preparing to launch a new product or feature publicly
• You need a go-to-market plan or launch checklist
• Planning a Product Hunt launch or beta release
• Announce a product update and maximize visibility

What this skill does

• Creates phased launch plans from internal testing through full public release
• Structures marketing across owned (email, blog), rented (social media), and borrowed (partnerships) channels
• Provides Product Hunt launch strategies including pre-launch prep and day-of tactics
• Suggests launch touchpoints like customer emails, in-app announcements, and social posts
• Recommends ways to build waitlists, early access programs, and invite-only momentum