How-to · Business Operations · By Corey Haines (Marketing)

How to use Churn Prevention & Retention in your AI agent

Install and use the Churn Prevention & Retention skill in Claude Code, Cursor, Codex, Gemini CLI, OpenCode, and Windsurf — with sample prompts.

What you'll get

This skill helps you reduce subscriber churn by building smart cancellation flows that save customers before they leave. It guides you through exit surveys, targeted retention offers (discounts, pauses, downgrades), and failed payment recovery strategies. Perfect for SaaS founders and growth teams who want to understand why customers cancel and what offers actually work to keep them.

Step 1 — Get the skill source URL

The Churn Prevention & Retention skill lives at:

Step 2 — Add it to your AI agent

Copy one of these prompts and paste it into your AI tool. The agent will fetch and install the skill for you.

Claude Code

Add the agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/churn-prevention to my project.

Cursor

Install this agent skill: https://github.com/coreyhaines31/marketingskills/tree/main/skills/churn-prevention

Codex

Add this skill to .codex/skills/: https://github.com/coreyhaines31/marketingskills/tree/main/skills/churn-prevention

Gemini CLI

Add the skill at https://github.com/coreyhaines31/marketingskills/tree/main/skills/churn-prevention to my .gemini/skills/ directory.

OpenCode

Install this agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/churn-prevention

Windsurf

Add this skill: https://github.com/coreyhaines31/marketingskills/tree/main/skills/churn-prevention

Step 3 — Try these prompts

Once the skill is installed, ask your AI things like:

  • Losing too many subscribers and need to understand why
  • Build a cancellation flow that actually saves customers
  • Your payment failures are causing churn you could prevent
  • Decide what retention offers to show and when

What this skill does

  • Designs complete cancellation flows with exit surveys and targeted save offers
  • Maps different cancel reasons to the right retention offers (discounts, pauses, feature unlocks)
  • Sets up failed payment recovery sequences to reduce involuntary churn
  • Provides templates for exit surveys that identify why customers are leaving
  • Creates offer strategies based on your pricing, plans, and customer segments
Made byCorey Haines (Marketing)
CategoryBusiness Operations