How to use Anthropic Brand Guidelines in your AI agent

What you'll get

This skill automatically applies Anthropic's brand identity to any visual work you create — presentations, documents, posters, or graphics. It uses the company's official color palette (dark, light, orange, blue, green) and typography (Poppins for headings, Lora for body text). Perfect for anyone creating materials that need to match Anthropic's look and feel without manually hunting down hex codes or font names.

Step 1 — Get the skill source URL

The Anthropic Brand Guidelines skill lives at:

Step 2 — Add it to your AI agent

Copy one of these prompts and paste it into your AI tool. The agent will fetch and install the skill for you.

Add the agent skill from https://github.com/anthropics/skills/tree/main/skills/brand-guidelines to my project.

Install this agent skill: https://github.com/anthropics/skills/tree/main/skills/brand-guidelines

Add this skill to .codex/skills/: https://github.com/anthropics/skills/tree/main/skills/brand-guidelines

Add the skill at https://github.com/anthropics/skills/tree/main/skills/brand-guidelines to my .gemini/skills/ directory.

Install this agent skill from https://github.com/anthropics/skills/tree/main/skills/brand-guidelines

Add this skill: https://github.com/anthropics/skills/tree/main/skills/brand-guidelines

Step 3 — Try these prompts

Once the skill is installed, ask your AI things like:

• Creating a presentation or document for Anthropic and need it to look official
• You want consistent branding across slides, reports, or marketing materials
• You need the right colors and fonts but don't want to look them up every time

What this skill does

• Applies Anthropic's official color palette to backgrounds, text, and accent elements
• Sets headings in Poppins font and body text in Lora font with automatic fallbacks
• Styles shapes and non-text elements with brand accent colors (orange, blue, green)
• Maintains visual hierarchy and readability while keeping everything on-brand
• Works across slides, documents, and other visual artifacts without manual setup