What it is
This skill automatically applies Anthropic's brand identity to any visual work you create — presentations, documents, posters, or graphics. It uses the company's official color palette (dark, light, orange, blue, green) and typography (Poppins for headings, Lora for body text). Perfect for anyone creating materials that need to match Anthropic's look and feel without manually hunting down hex codes or font names.
What it does
- Applies Anthropic's official color palette to backgrounds, text, and accent elements
- Sets headings in Poppins font and body text in Lora font with automatic fallbacks
- Styles shapes and non-text elements with brand accent colors (orange, blue, green)
- Maintains visual hierarchy and readability while keeping everything on-brand
- Works across slides, documents, and other visual artifacts without manual setup
Use it when
- You're creating a presentation or document for Anthropic and need it to look official
- You want consistent branding across slides, reports, or marketing materials
- You need the right colors and fonts but don't want to look them up every time
Add this skill to your AI
Copy the source URL and ask your AI to add it. Most coding agents — Claude Code, Cursor, Codex, Gemini CLI, OpenCode, Windsurf — will fetch and install it for you.
Try this prompt:
Add this skill to my project: https://github.com/anthropics/skills/tree/main/skills/brand-guidelines
Or use the Claude.ai plugins manager:
Open Claude.ai plugins →