Definition
SEO is the discipline of getting your pages to rank well in search engines for queries that matter to your business. It splits into three buckets: technical SEO (site speed, crawlability, structured data), content SEO (writing pages that match what people search for), and off-page SEO (backlinks from other sites). The 2025 landscape adds AI search to the mix — getting cited by ChatGPT, Perplexity, and Google AI Overviews. The fundamentals haven't changed: write content that genuinely answers a real question better than the alternatives, then make it easy for crawlers to find and understand. AI agents can help you audit your site, find ranking opportunities, write SEO-optimized briefs, and track changes.