SaaS Finance Metrics Reference vs Discovery Call Prep

SaaS Finance Metrics Reference

By Dean Peters (PM)

Fast lookup guide for 32+ SaaS metrics, formulas, and benchmarks—no finance degree needed.

Discovery Call Prep

By Mohit Agarwal (PM Skills)

Get a research brief, smart questions, and a clear game plan before every sales call.

SaaS Finance Metrics Reference

• Provides formulas and benchmarks for 32+ SaaS metrics including revenue, churn, LTV, CAC, NRR, and Rule of 40
• Flags red flags for each metric so you know when numbers signal trouble
• Organizes metrics into four categories: revenue & growth, unit economics, capital efficiency, and efficiency ratios
• Offers quick decision frameworks for common scenarios like 'Should we build this feature?' or 'Is this customer segment healthy?'
• Compares metrics across channels and customer segments so you can allocate resources wisely

Discovery Call Prep

• Researches the prospect company — size, stage, recent news, and what someone in their role likely cares about
• Writes a call hypothesis: their probable pain, why they'd care about you, and what might kill the deal
• Builds a question flow that moves from context to pain to buying process without feeling like an interrogation
• Defines what success looks like so you know if the call actually moved things forward
• Suggests a specific next step to propose at the end of the call

Reach for SaaS Finance Metrics Reference when…

• You're preparing for a board meeting or investor call and need to refresh your metrics vocabulary
• You're in a business review and someone asks 'What's our CAC payback?' or 'What's a good NRR?'
• You need to evaluate whether a product decision will improve unit economics
• You're comparing marketing channels or customer segments and want to know which metrics matter most

Reach for Discovery Call Prep when…

• You have a discovery call with a new prospect and want to show up with context
• You're doing founder-led sales and need structure so every call gets better
• You want to ask smarter questions instead of pitching too early
• You need to qualify whether this lead is real or just 'sounds interesting'