Discovery Interview Prep vs Feature Prioritization

Discovery Interview Prep

By Dean Peters (PM)

Plan customer interviews that uncover real problems instead of confirming your assumptions.

Feature Prioritization

By Product Management Skills by Pawel Huryn

Rank your product backlog by impact, effort, risk, and strategic fit to focus on what matters.

Discovery Interview Prep

• Asks adaptive questions about your research goals, target customers, and constraints
• Recommends the right interview methodology based on your product stage and what you need to learn
• Generates a tailored question framework with bias warnings and success criteria
• Helps you avoid leading questions and confirmation bias during customer interviews
• Outputs a ready-to-use interview guide for qualitative customer research

Feature Prioritization

• Evaluates each feature idea against impact, effort, risk, and strategic alignment
• Applies product frameworks like ICE scoring and Opportunity Scoring to rank features objectively
• Recommends your top 5 features to pursue with clear rationale for each
• Explains trade-offs and what was deprioritized so you understand the full picture
• Produces a prioritization table or markdown report you can share with your team

Reach for Discovery Interview Prep when…

• You're validating a new product idea and need to confirm the problem is real
• You're investigating why customers are churning or not activating on key features
• You need to prepare for customer development interviews but aren't sure where to start
• You want to understand what jobs customers are trying to get done before building features

Reach for Feature Prioritization when…

• You have a long backlog and need to decide what to build next
• You're planning a sprint or quarterly roadmap and need to make tough scope calls
• Your team is debating which features matter most and you want objective criteria
• You need to justify prioritization decisions to stakeholders or investors