Pricing Strategy vs Product Launch Strategy

Pricing Strategy

By Corey Haines (Marketing)

Design pricing tiers and packaging that capture value and drive SaaS growth.

Product Launch Strategy

By Exit Five (B2B Marketing)

Plan and execute B2B product launches with clear timelines, messaging, and team alignment.

Pricing Strategy

• Guides you through pricing research methods like Van Westendorp to find what customers will pay
• Helps choose the right value metric (per user, per usage, flat fee) that scales with customer value
• Designs Good-Better-Best tier structures with clear feature differentiation and price points
• Advises on when and how to raise prices based on market signals and business performance
• Provides pricing page best practices and conversion psychology tactics

Product Launch Strategy

• Establishes predictable launch calendars and cadence structures for product releases
• Guides cross-functional alignment between marketing, product, sales, and customer success teams
• Provides messaging frameworks that focus on buyer problems rather than product features
• Outlines launch asset production sequences (videos, landing pages, email campaigns)
• Offers post-launch measurement and iteration practices

Reach for Pricing Strategy when…

• You're launching a new SaaS product and need to set initial pricing
• Your conversion rate or ARPU suggests your pricing might be wrong
• You're considering a price increase but unsure how to execute it
• You need to restructure your pricing tiers or change your packaging

Reach for Product Launch Strategy when…

• You're planning your first major product launch and need a repeatable process
• You need to align product, marketing, and sales around a launch timeline
• You're building launch messaging and positioning for a new feature or release
• You want to establish a regular launch cadence for your company