Pricing Strategy vs Strategic Roadmap Planning

Pricing Strategy

By Corey Haines (Marketing)

Design pricing tiers and packaging that capture value and drive SaaS growth.

Strategic Roadmap Planning

By Dean Peters (PM)

Turn scattered ideas into a strategic roadmap that aligns teams and wins stakeholder buy-in.

Pricing Strategy

• Guides you through pricing research methods like Van Westendorp to find what customers will pay
• Helps choose the right value metric (per user, per usage, flat fee) that scales with customer value
• Designs Good-Better-Best tier structures with clear feature differentiation and price points
• Advises on when and how to raise prices based on market signals and business performance
• Provides pricing page best practices and conversion psychology tactics

Strategic Roadmap Planning

• Organizes scattered feature requests and ideas into a cohesive strategic plan
• Helps you prioritize initiatives based on customer impact, business goals, and effort
• Defines clear success metrics and hypotheses for each initiative
• Sequences work across quarters with logical dependencies
• Creates a stakeholder-ready roadmap presentation with strategic narrative

Reach for Pricing Strategy when…

• You're launching a new SaaS product and need to set initial pricing
• Your conversion rate or ARPU suggests your pricing might be wrong
• You're considering a price increase but unsure how to execute it
• You need to restructure your pricing tiers or change your packaging

Reach for Strategic Roadmap Planning when…

• You're planning your quarterly or annual product roadmap
• You have competing initiatives and need to decide what to build next
• Stakeholders are asking for a roadmap that shows strategic direction
• You're moving from reactive feature requests to outcome-driven planning