Pricing Strategy vs PRD Development Workshop — Which AI Skill Should You Use?

The short version

By Corey Haines (Marketing)

Design pricing tiers and packaging that capture value and drive SaaS growth.

By Dean Peters (PM)

Turn scattered discovery notes into a clear, complete PRD that aligns your team and gets engineers building.

Guides you through pricing research methods like Van Westendorp to find what customers will pay
Helps choose the right value metric (per user, per usage, flat fee) that scales with customer value
Designs Good-Better-Best tier structures with clear feature differentiation and price points
Advises on when and how to raise prices based on market signals and business performance
Provides pricing page best practices and conversion psychology tactics

Walks you through 8 phases of PRD creation, from executive summary to user stories and success metrics
Structures your discovery insights into sections: problem statement, personas, strategic context, solution overview, and requirements
Generates a complete PRD document that engineering can act on, with acceptance criteria and scope boundaries
Captures the 'why' behind decisions so future team members understand strategic context
Provides a standard template covering problem, users, solution, metrics, dependencies, and out-of-scope items

You're starting a major feature or product initiative and need to align your team
You've finished discovery research and need to turn findings into an engineering-ready document
You need to document requirements before development begins on a significant project
You want to create a shared source of truth that prevents scope creep and miscommunication