Churn Prevention & Retention vs Vendor Evaluation

Churn Prevention & Retention

By Corey Haines (Marketing)

Design cancel flows, save offers, and payment recovery to keep more subscribers.

Vendor Evaluation

By Mohit Agarwal (PM Skills)

Compare suppliers with weighted scorecards and get a recommendation on who to buy from.

Churn Prevention & Retention

• Designs complete cancellation flows with exit surveys and targeted save offers
• Maps different cancel reasons to the right retention offers (discounts, pauses, feature unlocks)
• Sets up failed payment recovery sequences to reduce involuntary churn
• Provides templates for exit surveys that identify why customers are leaving
• Creates offer strategies based on your pricing, plans, and customer segments

Vendor Evaluation

• Creates a weighted scorecard with criteria like functional fit, pricing, implementation difficulty, and vendor stability
• Generates specific questions to ask each vendor about their product, pricing, support, and security
• Scores each vendor against your criteria and calculates a total weighted score
• Delivers a recommendation with the winner, runner-up, key risks, and contract terms to negotiate
• Includes reference check questions to ask existing customers of each vendor

Reach for Churn Prevention & Retention when…

• You're losing too many subscribers and need to understand why
• You want to build a cancellation flow that actually saves customers
• Your payment failures are causing churn you could prevent
• You need to decide what retention offers to show and when

Reach for Vendor Evaluation when…

• You're comparing software tools or service providers and need a systematic way to decide
• You're running an RFP process and need to score multiple vendors fairly
• You need to justify a vendor choice to your team or leadership with data
• You're evaluating suppliers and want to avoid missing important criteria or risks