Analytics Tracking Setup vs SEO & AI Search Optimization

Analytics Tracking Setup

By Corey Haines (Marketing)

Set up tracking to measure what's working in your marketing and product.

SEO & AI Search Optimization

By C1 (Marketing)

Audit and improve your site's visibility in Google, ChatGPT, and AI-powered search.

Analytics Tracking Setup

• Creates tracking plans that define what events and user actions to measure
• Sets up Google Analytics 4, Google Tag Manager, and other analytics tools
• Designs naming conventions and property structures for consistent data collection
• Validates tracking implementation and debugs issues with events not firing correctly
• Establishes UTM parameter strategies for tracking campaign performance

SEO & AI Search Optimization

• Audits your site for crawling, indexing, and technical SEO problems (page speed, mobile-friendliness, broken links)
• Reviews on-page SEO: titles, meta descriptions, headings, keyword targeting, and content quality
• Checks if AI search engines (ChatGPT, Perplexity, Google AI Overviews) can access and cite your content
• Recommends schema markup (structured data) to help search engines understand your pages
• Prioritizes fixes by impact (Critical/High/Medium/Low) so you know what to tackle first

Reach for Analytics Tracking Setup when…

• You're launching a new site or product and need to measure user behavior
• You need to track conversions, signups, or key marketing goals
• Your analytics isn't working correctly or events aren't firing
• You want to measure campaign performance with UTM parameters

Reach for SEO & AI Search Optimization when…

• You're not ranking well in Google or your organic traffic is dropping
• You want to show up in ChatGPT search results or Google AI Overviews
• You need to fix technical SEO issues (slow site, indexing problems, broken pages)
• You're launching new content and want to make sure it's optimized from day one