Analytics Tracking Setup vs Sales Enablement

Analytics Tracking Setup

By Corey Haines (Marketing)

Set up tracking to measure what's working in your marketing and product.

Sales Enablement

By Corey Haines (Marketing)

Create pitch decks, one-pagers, objection handling docs, and demo scripts that help close deals.

Analytics Tracking Setup

• Creates tracking plans that define what events and user actions to measure
• Sets up Google Analytics 4, Google Tag Manager, and other analytics tools
• Designs naming conventions and property structures for consistent data collection
• Validates tracking implementation and debugs issues with events not firing correctly
• Establishes UTM parameter strategies for tracking campaign performance

Sales Enablement

• Builds 10-12 slide pitch decks tailored to different buyer types (technical, economic, champion)
• Creates scannable one-pagers for post-meeting follow-ups, internal champions, and trade shows
• Generates objection handling docs with ready responses for price, timing, competition, and status quo concerns
• Designs ROI calculators and value propositions customized by persona (CTO, VP Sales, CFO, end user)
• Produces demo scripts and talk tracks that guide reps through product walkthroughs

Reach for Analytics Tracking Setup when…

• You're launching a new site or product and need to measure user behavior
• You need to track conversions, signups, or key marketing goals
• Your analytics isn't working correctly or events aren't firing
• You want to measure campaign performance with UTM parameters

Reach for Sales Enablement when…

• You're building a pitch deck for an upcoming prospect meeting or investor pitch
• Your sales team keeps asking for better materials to leave with prospects
• You need to arm internal champions with tools to sell your product inside their organization
• Your reps struggle with common objections and need quick, proven responses