Analytics Tracking Setup vs Paid Ads Campaign Manager

Analytics Tracking Setup

By Corey Haines (Marketing)

Set up tracking to measure what's working in your marketing and product.

Paid Ads Campaign Manager

By Corey Haines (Marketing)

Create and optimize paid ad campaigns on Google, Meta, LinkedIn, and other platforms.

Analytics Tracking Setup

• Creates tracking plans that define what events and user actions to measure
• Sets up Google Analytics 4, Google Tag Manager, and other analytics tools
• Designs naming conventions and property structures for consistent data collection
• Validates tracking implementation and debugs issues with events not firing correctly
• Establishes UTM parameter strategies for tracking campaign performance

Paid Ads Campaign Manager

• Recommends the best ad platform for your goals (Google for search intent, Meta for visual products, LinkedIn for B2B)
• Structures campaigns with proper naming, budget allocation, and audience targeting strategies
• Writes compelling ad copy using proven frameworks like Problem-Agitate-Solve and Before-After-Bridge
• Optimizes campaigns by analyzing metrics like CPA, ROAS, CTR, and suggesting improvements
• Sets up retargeting funnels that show different messages based on where visitors are in your sales process

Reach for Analytics Tracking Setup when…

• You're launching a new site or product and need to measure user behavior
• You need to track conversions, signups, or key marketing goals
• Your analytics isn't working correctly or events aren't firing
• You want to measure campaign performance with UTM parameters

Reach for Paid Ads Campaign Manager when…

• You're launching your first paid ad campaign and need guidance on platform selection and setup
• You're running ads but your cost per acquisition is too high or click-through rates are low
• You need to write ad copy that converts or test new creative angles
• You want to set up retargeting campaigns to reach people who visited your site but didn't convert