Anthropic Brand Guidelines vs Video Shotcraft Product Promos

Anthropic Brand Guidelines

By Anthropic

Apply Anthropic's official colors, fonts, and style to slides, documents, and visuals.

Video Shotcraft Product Promos

By Vincent Wei

Turn your website or app into a polished, beat-synced product promo video.

Anthropic Brand Guidelines

• Applies Anthropic's official color palette to backgrounds, text, and accent elements
• Sets headings in Poppins font and body text in Lora font with automatic fallbacks
• Styles shapes and non-text elements with brand accent colors (orange, blue, green)
• Maintains visual hierarchy and readability while keeping everything on-brand
• Works across slides, documents, and other visual artifacts without manual setup

Video Shotcraft Product Promos

• Captures real screenshots of your product pages to use in the video
• Builds a storyboard from a library of over 120 cinematic shot recipes
• Matches fonts, colors, and style to your product's own design
• Syncs cuts and motion to the beat of your chosen music and adds sound effects
• Delivers a finished MP4, with and without background music

Reach for Anthropic Brand Guidelines when…

• You're creating a presentation or document for Anthropic and need it to look official
• You want consistent branding across slides, reports, or marketing materials
• You need the right colors and fonts but don't want to look them up every time

Reach for Video Shotcraft Product Promos when…

• You're launching a product and need a promo video for the site or social
• You want an on-brand video built from your real interface, not stock footage
• You need a single slick animated shot for a larger video
• You'd rather approve a storyboard than learn video editing software