Anthropic Brand Guidelines vs Typography Scale

Anthropic Brand Guidelines

By Anthropic

Apply Anthropic's official colors, fonts, and style to slides, documents, and visuals.

Typography Scale

By JR Brugger (Design Workflow)

Build a professional text sizing system for websites and apps with consistent headings and body copy.

Anthropic Brand Guidelines

• Applies Anthropic's official color palette to backgrounds, text, and accent elements
• Sets headings in Poppins font and body text in Lora font with automatic fallbacks
• Styles shapes and non-text elements with brand accent colors (orange, blue, green)
• Maintains visual hierarchy and readability while keeping everything on-brand
• Works across slides, documents, and other visual artifacts without manual setup

Typography Scale

• Generates a mathematical scale of text sizes from captions to large headings
• Defines line heights and letter spacing for optimal readability
• Provides font weight and pairing recommendations
• Creates responsive rules so text scales gracefully on mobile devices
• Documents usage guidelines for each text style

Reach for Anthropic Brand Guidelines when…

• You're creating a presentation or document for Anthropic and need it to look official
• You want consistent branding across slides, reports, or marketing materials
• You need the right colors and fonts but don't want to look them up every time

Reach for Typography Scale when…

• You're designing a website, app, or marketing site and need consistent text sizing
• You want your headings and body copy to look harmonious without manual tweaking
• You're building a design system or brand guide
• You need typography rules that work across desktop and mobile