Anthropic Brand Guidelines vs Design Token

Anthropic Brand Guidelines

By Anthropic

Apply Anthropic's official colors, fonts, and style to slides, documents, and visuals.

Design Token

By JR Brugger (Design Workflow)

Build a consistent design system with organized colors, spacing, fonts, and themes.

Anthropic Brand Guidelines

• Applies Anthropic's official color palette to backgrounds, text, and accent elements
• Sets headings in Poppins font and body text in Lora font with automatic fallbacks
• Styles shapes and non-text elements with brand accent colors (orange, blue, green)
• Maintains visual hierarchy and readability while keeping everything on-brand
• Works across slides, documents, and other visual artifacts without manual setup

Design Token

• Creates organized color palettes with global, semantic, and component-level tokens
• Defines spacing scales, typography hierarchies, and shadow systems
• Establishes naming conventions for design elements across your product
• Generates documentation for how and when to use each design token
• Supports theming and multi-brand design systems

Reach for Anthropic Brand Guidelines when…

• You're creating a presentation or document for Anthropic and need it to look official
• You want consistent branding across slides, reports, or marketing materials
• You need the right colors and fonts but don't want to look them up every time

Reach for Design Token when…

• You're building a new brand or design system from scratch
• You need consistent spacing, colors, and fonts across your product
• You're handing designs off to developers and want clear specs
• You're managing multiple themes or white-label products