Anthropic Brand Guidelines vs Diagram Design

Anthropic Brand Guidelines

By Anthropic

Apply Anthropic's official colors, fonts, and style to slides, documents, and visuals.

Diagram Design

By Cathryn Lavery

Create polished, on-brand diagrams and charts, from flowcharts to org charts and journeys.

Anthropic Brand Guidelines

• Applies Anthropic's official color palette to backgrounds, text, and accent elements
• Sets headings in Poppins font and body text in Lora font with automatic fallbacks
• Styles shapes and non-text elements with brand accent colors (orange, blue, green)
• Maintains visual hierarchy and readability while keeping everything on-brand
• Works across slides, documents, and other visual artifacts without manual setup

Diagram Design

• Draws 45 diagram and chart types, from flowcharts to user journeys and 2x2 matrices
• Matches your brand by pulling colors and fonts from your website
• Redraws existing draw.io, Mermaid, or Excalidraw diagrams in a cleaner style
• Sizes diagrams for docs, slides, social posts, or print
• Exports to PNG or SVG when you ask

Reach for Anthropic Brand Guidelines when…

• You're creating a presentation or document for Anthropic and need it to look official
• You want consistent branding across slides, reports, or marketing materials
• You need the right colors and fonts but don't want to look them up every time

Reach for Diagram Design when…

• You need a quadrant of projects by impact versus effort for a planning meeting
• You want a customer journey map or service blueprint for a strategy deck
• You have an ugly flowchart and want it to look professional
• You want every diagram your team makes to match your brand