How to use Value Proposition Designer in your AI agent

What you'll get

This skill helps you design a clear value proposition for your product or feature using a structured 6-part framework: Who it's for, Why they need it, What their current situation is, How you solve it, What improves afterward, and what Alternatives exist. It's built for PMs, founders, and marketers who need to articulate why customers should choose their product. The output is a concise, marketing-ready value prop statement plus a detailed breakdown you can use for positioning, sales, and product decisions.

Step 1 — Get the skill source URL

The Value Proposition Designer skill lives at:

Step 2 — Add it to your AI agent

Copy one of these prompts and paste it into your AI tool. The agent will fetch and install the skill for you.

Add the agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-product-strategy/skills/value-proposition to my project.

Install this agent skill: https://github.com/phuryn/pm-skills/tree/main/pm-product-strategy/skills/value-proposition

Add this skill to .codex/skills/: https://github.com/phuryn/pm-skills/tree/main/pm-product-strategy/skills/value-proposition

Add the skill at https://github.com/phuryn/pm-skills/tree/main/pm-product-strategy/skills/value-proposition to my .gemini/skills/ directory.

Install this agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-product-strategy/skills/value-proposition

Add this skill: https://github.com/phuryn/pm-skills/tree/main/pm-product-strategy/skills/value-proposition

Step 3 — Try these prompts

Once the skill is installed, ask your AI things like:

• Launching a new product or feature and need to nail the positioning
• Struggling to explain why customers should choose you over competitors
• Writing a landing page, pitch deck, or PRD and need a clear value statement
• Validate whether your product actually solves a real customer problem

What this skill does

• Guides you through a 6-part template to define your product's customer value
• Identifies the target segment, their problem, current solutions, and friction points
• Articulates how your product solves the problem and what changes for the customer
• Compares your solution against competitive alternatives and why you're better
• Generates a concise 1-2 sentence value prop statement ready for marketing and sales