How to use Go-to-Market Strategy Builder in your AI agent

What you'll get

This skill helps you create a comprehensive go-to-market strategy for launching a product or entering a new market. It guides you through selecting the right marketing channels, crafting compelling messaging, defining success metrics, and building a phased launch timeline. Perfect for founders, product managers, and marketers who need a structured approach to bringing a product to market.

Step 1 — Get the skill source URL

The Go-to-Market Strategy Builder skill lives at:

Step 2 — Add it to your AI agent

Copy one of these prompts and paste it into your AI tool. The agent will fetch and install the skill for you.

Add the agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/gtm-strategy to my project.

Install this agent skill: https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/gtm-strategy

Add this skill to .codex/skills/: https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/gtm-strategy

Add the skill at https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/gtm-strategy to my .gemini/skills/ directory.

Install this agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/gtm-strategy

Add this skill: https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/gtm-strategy

Step 3 — Try these prompts

Once the skill is installed, ask your AI things like:

• Launching a new product and need a structured GTM plan
• Entering a new market segment and need to define your strategy
• Align your team around launch messaging and channels
• Set measurable goals and track launch success

What this skill does

• Analyzes your product and target market to recommend the best marketing channels
• Develops audience-specific messaging and value propositions
• Defines measurable KPIs and success metrics for tracking launch performance
• Creates a phased launch timeline with pre-launch, launch day, and post-launch activities
• Produces a 90-day execution roadmap with milestones and risk mitigation strategies