How to use Customer Journey Map in your AI agent

What you'll get

This skill helps you map out every stage of your customer's journey — from how they discover you to why they tell others about you. It identifies where customers feel delighted, confused, or frustrated, and highlights the exact moments where you're losing people or winning them over. You'll get a structured breakdown of touchpoints, emotions, pain points, and concrete opportunities to improve the experience.

Step 1 — Get the skill source URL

The Customer Journey Map skill lives at:

Step 2 — Add it to your AI agent

Copy one of these prompts and paste it into your AI tool. The agent will fetch and install the skill for you.

Add the agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/customer-journey-map to my project.

Install this agent skill: https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/customer-journey-map

Add this skill to .codex/skills/: https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/customer-journey-map

Add the skill at https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/customer-journey-map to my .gemini/skills/ directory.

Install this agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/customer-journey-map

Add this skill: https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/customer-journey-map

Step 3 — Try these prompts

Once the skill is installed, ask your AI things like:

• Trying to understand why users drop off during onboarding or sign-up
• Identify friction points that are hurting conversion or retention
• Planning product improvements and want to prioritize based on customer impact
• Visualize the entire customer experience to align your team around user needs

What this skill does

• Maps the complete customer journey across 7 stages: awareness, consideration, acquisition, onboarding, engagement, retention, and advocacy
• Documents touchpoints, user actions, emotions, and pain points at each stage of the experience
• Identifies critical moments like the 'aha moment' when users first see value and churn triggers where they drop off
• Provides prioritized recommendations for quick wins and high-impact improvements
• Outputs a structured markdown table you can use directly or adapt into visual tools like Miro or FigJam