How to use Demand Gen Strategy and Measurement in your AI agent

What you'll get

This skill helps you build a complete demand generation strategy for B2B marketing. It walks you through how to allocate budget across channels, set the right pipeline goals, choose between brand and performance tactics, and measure what actually drives revenue. Perfect for marketers who need to justify spend, align with sales, and prove marketing's impact on the business.

Step 1 — Get the skill source URL

The Demand Gen Strategy and Measurement skill lives at:

Step 2 — Add it to your AI agent

Copy one of these prompts and paste it into your AI tool. The agent will fetch and install the skill for you.

Add the agent skill from https://github.com/the-nam-shub/e5-real-skills/tree/main/skills/demand-gen-strategy-and-measurement to my project.

Install this agent skill: https://github.com/the-nam-shub/e5-real-skills/tree/main/skills/demand-gen-strategy-and-measurement

Add this skill to .codex/skills/: https://github.com/the-nam-shub/e5-real-skills/tree/main/skills/demand-gen-strategy-and-measurement

Add the skill at https://github.com/the-nam-shub/e5-real-skills/tree/main/skills/demand-gen-strategy-and-measurement to my .gemini/skills/ directory.

Install this agent skill from https://github.com/the-nam-shub/e5-real-skills/tree/main/skills/demand-gen-strategy-and-measurement

Add this skill: https://github.com/the-nam-shub/e5-real-skills/tree/main/skills/demand-gen-strategy-and-measurement

Step 3 — Try these prompts

Once the skill is installed, ask your AI things like:

• Planning next quarter's marketing budget and need to decide where to invest
• Prove marketing's ROI to your CFO or justify a bigger budget
• Building a demand gen strategy from scratch or redesigning an underperforming one
• Align marketing and sales on what counts as a qualified lead or pipeline contribution

What this skill does

• Explains how to split budget between brand-building (the 95% not ready to buy) and performance (the 5% in-market now)
• Helps you define the right metrics—shifting from MQLs to pipeline value and qualified opportunities
• Guides channel selection and attribution models so you know what's working and what's not
• Shows how to align marketing structure with your actual go-to-market motion (inbound, outbound, or partner-led)
• Surfaces buyer psychology—trigger events, deal cycles, multi-stakeholder decisions—so your campaigns match reality