What you'll get
This skill helps you write or rewrite marketing copy for your website — homepages, landing pages, pricing pages, feature pages, and more. It focuses on clarity, benefits over features, and driving action. Perfect for founders and marketers who need persuasive web copy that actually converts.
Step 1 — Get the skill source URL
The Marketing Copywriting skill lives at:
Step 2 — Add it to your AI agent
Copy one of these prompts and paste it into your AI tool. The agent will fetch and install the skill for you.
Claude Code
Add the agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/copywriting to my project.
Cursor
Install this agent skill: https://github.com/coreyhaines31/marketingskills/tree/main/skills/copywriting
Codex
Add this skill to .codex/skills/: https://github.com/coreyhaines31/marketingskills/tree/main/skills/copywriting
Gemini CLI
Add the skill at https://github.com/coreyhaines31/marketingskills/tree/main/skills/copywriting to my .gemini/skills/ directory.
OpenCode
Install this agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/copywriting
Windsurf
Add this skill: https://github.com/coreyhaines31/marketingskills/tree/main/skills/copywriting
Step 3 — Try these prompts
Once the skill is installed, ask your AI things like:
- Launching a new product and need a landing page that converts
- Your homepage isn't clearly explaining what you do or why it matters
- Rewrite weak copy that's not driving signups or sales
- Struggling to write a compelling headline or call-to-action
What this skill does
- Writes clear, compelling copy for homepages, landing pages, pricing pages, and feature pages
- Crafts headlines, subheadlines, and call-to-action buttons that drive conversions
- Focuses on benefits and customer language instead of jargon and features
- Provides multiple headline and CTA options with explanations for each choice
- Structures page copy to address objections and guide visitors toward action