Definition
OKRs (Objectives and Key Results) is a goal-setting framework that asks teams to set one or more ambitious Objectives, then define 2–5 measurable Key Results that prove the Objective was hit. The framework was popularized by Andy Grove at Intel and brought to Google in 1999, where it shaped how the company set goals at every level. Good OKRs are ambitious (a 70% completion rate is the target — 100% means you set them too low), measurable (numbers, not adjectives), and limited in number (2–4 per quarter). They cascade roughly — leadership sets company OKRs; teams set their own that ladder up. AI agents can help you draft OKRs from a strategic plan, stress-test them, and write quarterly review docs.
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