Definition
CRO — Conversion Rate Optimization — is the systematic practice of increasing the percentage of visitors who do the thing you want them to do. That action could be signing up, buying, booking a demo, or filling out a form. CRO combines analytics (where do people drop off?), user research (why do they drop off?), copywriting (does the message land?), design (is it clear what to do?), and testing (which version actually wins?). The biggest mistake is jumping to redesigns before understanding the existing funnel. Small, evidence-based changes — clearer headlines, fewer form fields, better social proof — usually outperform big rebuilds. AI agents can help you audit pages, identify friction points, generate test ideas, and analyze results.
Related agent skills
Page Conversion Optimizer
Get expert CRO advice to turn more visitors into customers on your landing pages and homepage.
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Plan and run experiments to find out which version of your page, email, or ad works best.
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