The short version
Customer Journey Map
By Product Management Skills by Pawel Huryn
Visualize your customers' entire experience from first touch to becoming an advocate.
Product Strategy Canvas
By Product Management Skills by Pawel Huryn
Build a 9-part strategic plan covering vision, market, growth, and competitive advantage.
What each one does
Customer Journey Map
- Maps the complete customer journey across 7 stages: awareness, consideration, acquisition, onboarding, engagement, retention, and advocacy
- Documents touchpoints, user actions, emotions, and pain points at each stage of the experience
- Identifies critical moments like the 'aha moment' when users first see value and churn triggers where they drop off
- Provides prioritized recommendations for quick wins and high-impact improvements
- Outputs a structured markdown table you can use directly or adapt into visual tools like Miro or FigJam
Product Strategy Canvas
- Generates a structured product strategy covering vision, market segments, value propositions, and growth
- Defines your North Star metric and the one metric that matters this quarter
- Identifies strategic trade-offs and what you'll deliberately NOT do
- Maps out competitive defensibility and barriers to entry
- Validates strategy coherence and surfaces critical assumptions to test
When to pick each one
Reach for Customer Journey Map when…
- You're trying to understand why users drop off during onboarding or sign-up
- You need to identify friction points that are hurting conversion or retention
- You're planning product improvements and want to prioritize based on customer impact
- You want to visualize the entire customer experience to align your team around user needs
Reach for Product Strategy Canvas when…
- You're launching a new product and need a comprehensive strategic plan
- You need to align stakeholders around product direction and priorities
- You're quarterly planning and want to refresh your product strategy
- You need to articulate how your product will compete and win in the market
Quick facts
| Customer Journey Map | Product Strategy Canvas | |
|---|---|---|
| Made by | Product Management Skills by Pawel Huryn | Product Management Skills by Pawel Huryn |
| Category | Product Management | Product Management |
| Source | View ↗ | View ↗ |
| Detail page | Open | Open |