Account Plan vs Financial Due Diligence

Account Plan

By Mohit Agarwal (PM Skills)

Build a strategic plan to grow and protect your most important customer accounts.

Financial Due Diligence

By Mohit Agarwal (PM Skills)

Build a complete financial review framework for any investment, acquisition, or partnership.

Account Plan

• Creates a relationship map showing who you know, who influences decisions, and where you have gaps
• Identifies expansion opportunities with estimated value and next steps
• Flags renewal risks and assigns mitigation actions to specific owners
• Builds a 90-day action plan with concrete tasks and deadlines
• Sets measurable success criteria for the planning period

Financial Due Diligence

• Creates a tailored document request list covering financials, revenue, costs, cash, debt, and tax
• Generates key analytical questions about revenue quality, margins, cash conversion, and liabilities
• Provides a red flags checklist highlighting common warning signs like customer concentration or aggressive accounting
• Outputs a summary assessment template to rate revenue quality, margin sustainability, cash generation, and overall risk

Reach for Account Plan when…

• You're preparing for a quarterly business review with a major customer
• You need to show leadership how you'll grow or protect a key account
• You're taking over an account and need to understand the landscape fast
• You're building a territory plan and need consistent account documentation

Reach for Financial Due Diligence when…

• You're evaluating an acquisition target or investment opportunity and need to know what financial info to request
• You're vetting a major supplier or partner and want to assess their financial stability
• You're preparing for a board meeting or investor discussion and need a structured financial review framework
• You need to understand financial health but don't have a finance background