The short version
SEO & AI Search Optimization
By C1 (Marketing)
Audit and improve your site's visibility in Google, ChatGPT, and AI-powered search.
LinkedIn Marketing Skills
By Serge Bulaev
Write, polish, and publish LinkedIn posts and comments in your own voice.
What each one does
SEO & AI Search Optimization
- Audits your site for crawling, indexing, and technical SEO problems (page speed, mobile-friendliness, broken links)
- Reviews on-page SEO: titles, meta descriptions, headings, keyword targeting, and content quality
- Checks if AI search engines (ChatGPT, Perplexity, Google AI Overviews) can access and cite your content
- Recommends schema markup (structured data) to help search engines understand your pages
- Prioritizes fixes by impact (Critical/High/Medium/Low) so you know what to tackle first
LinkedIn Marketing Skills
- Drafts LinkedIn posts, comments, and replies tuned to what performs on the platform today
- Reviews drafts and removes AI-sounding words and patterns before you publish
- Plans a week of content and adapts tweets, videos, or blog posts into native LinkedIn posts
- Pulls hook formulas from viral posts and audits or rewrites your LinkedIn profile
- Interviews you to build a bank of real stories your posts can draw on
When to pick each one
Reach for SEO & AI Search Optimization when…
- You're not ranking well in Google or your organic traffic is dropping
- You want to show up in ChatGPT search results or Google AI Overviews
- You need to fix technical SEO issues (slow site, indexing problems, broken pages)
- You're launching new content and want to make sure it's optimized from day one
Reach for LinkedIn Marketing Skills when…
- You're a founder or marketer who wants to post on LinkedIn consistently without sounding like AI
- You want to leave smart comments on other people's posts to grow your network
- You need a content calendar or want to repurpose existing content for LinkedIn
- You're running an employee advocacy program across your team
Quick facts
| SEO & AI Search Optimization | LinkedIn Marketing Skills | |
|---|---|---|
| Made by | C1 (Marketing) | Serge Bulaev |
| Category | Marketing & Growth | Marketing & Growth |
| Source | View ↗ | View ↗ |
| Detail page | Open | Open |