Data Visualization vs Typography Scale

Data Visualization

By JR Brugger (Design Workflow)

Design clear charts and graphs that communicate insights without confusion.

Typography Scale

By JR Brugger (Design Workflow)

Build a professional text sizing system for websites and apps with consistent headings and body copy.

Data Visualization

• Recommends the right chart type based on what you're trying to show (trends, comparisons, distributions, relationships)
• Applies design principles that make charts clear and easy to read (proper labels, colors, and minimal decoration)
• Ensures visualizations are accessible to all audiences including colorblind users
• Guides responsive design so charts work on mobile and desktop
• Provides best practices for direct labeling, context, and interactive exploration

Typography Scale

• Generates a mathematical scale of text sizes from captions to large headings
• Defines line heights and letter spacing for optimal readability
• Provides font weight and pairing recommendations
• Creates responsive rules so text scales gracefully on mobile devices
• Documents usage guidelines for each text style

Reach for Data Visualization when…

• You're building a presentation deck and need to show quarterly sales trends or market data
• You're writing a report and want to visualize survey results or customer metrics
• You need to create a dashboard that communicates KPIs to your team
• You're designing charts for an article, proposal, or investor update

Reach for Typography Scale when…

• You're designing a website, app, or marketing site and need consistent text sizing
• You want your headings and body copy to look harmonious without manual tweaking
• You're building a design system or brand guide
• You need typography rules that work across desktop and mobile