Story Pitch vs Generic Language Killer

Story Pitch

By James Anditis (Journalism)

Write compelling story pitches for editors with hook, sources, scope, and competitive angle.

Generic Language Killer

By Kim Barrett (Advertising)

Replace vague, corporate fluff with clear, specific, human language that actually says something.

Story Pitch

• Provides proven templates for daily news, features, investigations, and op-ed pitches
• Structures your pitch with hook, evidence, access, and timeline sections
• Helps you answer the critical questions editors ask: why this story, why now, why you, why this outlet
• Formats pitches for different publication types and editorial expectations
• Includes real examples showing how to present sources, visuals, and resource needs

Generic Language Killer

• Identifies generic phrases, buzzwords, and corporate fluff in your copy
• Replaces vague language with specific, direct statements
• Rewrites text to sound more human and less polished-to-death
• Transforms AI-sounding or overly formal copy into clear, real language

Reach for Story Pitch when…

• You're pitching a story idea to an editor or publication
• You need to write a freelance query letter that stands out
• You're competing for an assignment in your newsroom
• You want to refine your story angle before you start reporting

Reach for Generic Language Killer when…

• You're reviewing marketing copy that sounds too generic or fluffy
• Your product description reads like every other SaaS landing page
• An email draft sounds corporate when you want it to feel personal
• You need to make AI-generated content sound like a human wrote it