Newsroom Style vs Generic Language Killer

Newsroom Style

By James Anditis (Journalism)

Apply professional journalism style (AP, Chicago) to articles, press releases, and news copy.

Generic Language Killer

By Kim Barrett (Advertising)

Replace vague, corporate fluff with clear, specific, human language that actually says something.

Newsroom Style

• Applies AP Style rules for numbers, dates, titles, and attribution to your writing
• Converts informal drafts or notes into clean, publishable journalism-style copy
• Writes headlines and ledes (opening paragraphs) that follow newsroom conventions
• Flags common errors like incorrect attribution, wrong number formatting, or passive voice
• Reformats content to follow inverted pyramid structure with short paragraphs

Generic Language Killer

• Identifies generic phrases, buzzwords, and corporate fluff in your copy
• Replaces vague language with specific, direct statements
• Rewrites text to sound more human and less polished-to-death
• Transforms AI-sounding or overly formal copy into clear, real language

Reach for Newsroom Style when…

• You're writing a press release or media advisory and need it to sound professional
• You're editing an article or blog post to match journalism standards
• You need to convert interview notes or rough drafts into publishable copy
• You're creating news-style social media posts or headlines for your company

Reach for Generic Language Killer when…

• You're reviewing marketing copy that sounds too generic or fluffy
• Your product description reads like every other SaaS landing page
• An email draft sounds corporate when you want it to feel personal
• You need to make AI-generated content sound like a human wrote it