The short version
User Story Writer
By Dean Peters (PM)
Turn ideas into clear user stories with testable acceptance criteria—no dev work required.
Customer Journey Map
By Product Management Skills by Pawel Huryn
Visualize your customers' entire experience from first touch to becoming an advocate.
What each one does
User Story Writer
- Formats user needs using the industry-standard Mike Cohn template (As a/I want/So that)
- Generates Gherkin-style acceptance criteria that define when the work is done
- Ensures stories focus on user outcomes rather than just features or tasks
- Provides quality checks to catch vague requirements before they reach the dev team
- Includes templates and examples for writing product-ready stories quickly
Customer Journey Map
- Maps the complete customer journey across 7 stages: awareness, consideration, acquisition, onboarding, engagement, retention, and advocacy
- Documents touchpoints, user actions, emotions, and pain points at each stage of the experience
- Identifies critical moments like the 'aha moment' when users first see value and churn triggers where they drop off
- Provides prioritized recommendations for quick wins and high-impact improvements
- Outputs a structured markdown table you can use directly or adapt into visual tools like Miro or FigJam
When to pick each one
Reach for User Story Writer when…
- You're a PM or founder translating customer feedback into development work
- You need to communicate a product requirement clearly to your engineering team
- You're prepping for sprint planning and need properly formatted backlog items
- You want to ensure acceptance criteria are testable before development starts
Reach for Customer Journey Map when…
- You're trying to understand why users drop off during onboarding or sign-up
- You need to identify friction points that are hurting conversion or retention
- You're planning product improvements and want to prioritize based on customer impact
- You want to visualize the entire customer experience to align your team around user needs
Quick facts
| User Story Writer | Customer Journey Map | |
|---|---|---|
| Made by | Dean Peters (PM) | Product Management Skills by Pawel Huryn |
| Category | Product Management | Product Management |
| Source | View ↗ | View ↗ |
| Detail page | Open | Open |