SaaS Revenue & Growth Metrics vs Investor Update

SaaS Revenue & Growth Metrics

By Dean Peters (PM)

Track your SaaS business health with MRR, churn, retention, and expansion metrics.

Investor Update

By Mohit Agarwal (PM Skills)

Write monthly or quarterly investor updates with metrics, wins, challenges, and asks.

SaaS Revenue & Growth Metrics

• Calculates core SaaS metrics including MRR, ARR, ARPU, ARPA, and ACV
• Measures customer retention through churn rate and net revenue retention (NRR)
• Tracks expansion revenue from upsells, cross-sells, and usage growth
• Provides cohort analysis to show whether recent customers perform better than older ones
• Explains what each metric means and what benchmarks to aim for

Investor Update

• Creates a structured investor update with metrics table, highlights, challenges, and asks
• Prompts you for key inputs like revenue, runway, wins, and problems to ensure nothing is missed
• Formats the update in the style preferred by early-stage and growth investors
• Includes an honest challenges section to build credibility and trust
• Makes your asks specific and actionable so investors know how to help

Reach for SaaS Revenue & Growth Metrics when…

• You're preparing a board deck and need to calculate and explain your key SaaS metrics
• You need to understand if your churn rate or retention numbers are healthy
• You're evaluating whether your pricing or packaging changes are working
• You want to diagnose growth problems or identify where revenue is coming from

Reach for Investor Update when…

• You need to send a monthly or quarterly update to your investors or board
• You're a founder who wants to save time writing investor communications
• You want to make sure your update follows investor best practices
• You need to communicate progress, challenges, and needs clearly to your cap table