SaaS Finance Metrics Reference vs SaaS Revenue & Growth Metrics

SaaS Finance Metrics Reference

By Dean Peters (PM)

Fast lookup guide for 32+ SaaS metrics, formulas, and benchmarks—no finance degree needed.

SaaS Revenue & Growth Metrics

By Dean Peters (PM)

Track your SaaS business health with MRR, churn, retention, and expansion metrics.

SaaS Finance Metrics Reference

• Provides formulas and benchmarks for 32+ SaaS metrics including revenue, churn, LTV, CAC, NRR, and Rule of 40
• Flags red flags for each metric so you know when numbers signal trouble
• Organizes metrics into four categories: revenue & growth, unit economics, capital efficiency, and efficiency ratios
• Offers quick decision frameworks for common scenarios like 'Should we build this feature?' or 'Is this customer segment healthy?'
• Compares metrics across channels and customer segments so you can allocate resources wisely

SaaS Revenue & Growth Metrics

• Calculates core SaaS metrics including MRR, ARR, ARPU, ARPA, and ACV
• Measures customer retention through churn rate and net revenue retention (NRR)
• Tracks expansion revenue from upsells, cross-sells, and usage growth
• Provides cohort analysis to show whether recent customers perform better than older ones
• Explains what each metric means and what benchmarks to aim for

Reach for SaaS Finance Metrics Reference when…

• You're preparing for a board meeting or investor call and need to refresh your metrics vocabulary
• You're in a business review and someone asks 'What's our CAC payback?' or 'What's a good NRR?'
• You need to evaluate whether a product decision will improve unit economics
• You're comparing marketing channels or customer segments and want to know which metrics matter most

Reach for SaaS Revenue & Growth Metrics when…

• You're preparing a board deck and need to calculate and explain your key SaaS metrics
• You need to understand if your churn rate or retention numbers are healthy
• You're evaluating whether your pricing or packaging changes are working
• You want to diagnose growth problems or identify where revenue is coming from